Book Series: Marketing - ISBN Searcher

Marketing: Real People, Real Choices, Student Value Edition Plus Mymarketinglab with Pearson Etext -- Access Card Package

By Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

Marketing: An Introduction, Student Value Edition

By Gary Armstrong, Philip Kotler

Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.

Marketing: Defined, Explained, Applied Plus 2014 MyMarketingLab with Pearson EText -- Access Card Package

By Michael Levens

The second edition features a new format that makes it easier for readers to study and learn the material. 0133879259 / 9780133879254 Marketing: Defined, Explained, Applied Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package ...

Marketing: Real People, Real Choices

By Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

Marketing

By G. Elliott

This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.

Marketing: Theory and Practice

By Michael J. Baker

A standard work covering the whole of marketing theory and practice, this edition has been re-designed to be reader friendly with many contributions on current topics, including extended sections on: the evolution of the marketing concept; ...

Marketing: Concepts and Strategies

By William M. Pride, O. C. Ferrell

Marketing: Concepts and Strategies

Marketing

By Steven Hartley, Roger Kerin, William Rudelius

Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements.

Marketing: a Very Short Introduction

By Kenneth Le Meunier-FitzHugh

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations.

Marketing: A Guide to the Fundamentals

By Patrick Forsyth

This guide explains what marketing is and the techniques marketers use.

Marketing: The Basics

By Karl Moore, Niketh Pareek

The books addresses the following areas: *what is marketing *marketing as part of the firm's corporate strategy *the marketing mix, the 5 ps - product, pricing, promotion, place and people * STP - segmentation, targeting and positioning ...

Marketing

By Paul Baines, Paolo Antonetti, Sara Rosengren

Defining the information needs of senior marketing executives: an exploratory study. ... Customer insights that matter. ... Retrieve from: https://hbr.org/2012/10/big-datathe-management-revolution (accessed 20 December 2021).

Marketing

By Paul Baines, Paolo Antonetti, Sara Rosengren

This book is accompanied by the following online resources.

Marketing: przewodnik : praca zbiorowa

By Lechosław Garbarski

Kędzior Z., Karcz K., Badania marketingowe w praktyce, PWE, Warszawa 2001. ○ Kisiel P., Społeczne aspekty badań marketingowych. ... Mynarski S., Badania rynkowe w warunkach konkurencji, Fogra, Kraków 1995. ○ Mynarski S., Praktyczne ...

Marketing

By Cram101 Textbook Reviews, And Walker and Stanton Etzel and Walker and Stanton

Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780072526509 9780072553727 .

Marketing: Real People, Real Choices

By Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

Marketing: Real People, Real Choices

By Michael R. Solomon, Elnora Stuart, Greg W. Marshall

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN.

Marketing: Real People, Real Choices, eBook, Global Edition

By Michael R Solomon, Greg W. Marshall, Elnora W. Stuart

This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

Marketing: A Critical Introduction

By Chris Hackley

Brown, N. (2007) 'The relevance of judgment and decision making research for marketing: introduction to the special issue', Marketing Theory, 7 (1): 5–11. Brown, S. W. (2005) 'When ... Brown, S. (2001b) Marketing: The Retro Revolution.

Marketing

By Dhruv Grewal, Michael Levy

Throughout this edition, we provide numerous examples of how students engage in marketing activities every day of their lives, either as consumers or sellers of a product or service.