Current and engaging Canadian examples integrated throughout the text define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.
"The goal of the 16th edition of Marketing is to create an exceptional experience for to day's students and instructors of marketing.
The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
Includes bibliographical references and index.
Marketing
In this book you will discover an incredible variety of strategies, ideas and techniques that you can utilize in order to be wildly successful in your marketing efforts!
Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780618192434 9780618248919 .
Marketing
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
M: MARKETING is the newest Principles of Marketing textbook on the market, and was created with students and professors needs in mind.
Badania marketingowe pozwolą ci poznać cechy twoich klientów, czynniki kształtujące ich preferencje i potrzeby, ... Wiedzą mniej więcej, jaka jest ich grupa docelowa, wybierają kanały marketingowe, które jej odpowiadają i konstruują ...
Marketing: An Intro and Study Guide Package
Includes glossary and name index
The work now includes two chapters on international marketing, with global issues integrated throughout the text with examples.
Marketing: An Introduction, Sixth Canadian Edition, Loose Leaf Version
Die Einteilung des Gesamtmarktes in geographische Verkaufsgebiete führt in den meisten Fällen zu einer erheblichen Effizienzsteigerung ... Darüber hinaus kann ein klar abgegrenztes Verkaufsgebiet für den einzelnen Mitarbeiter zu einer ...
Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing.
MyMarketingLab helps you hold students accountable for the content and theory of the text.
This popular, proven text provides students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment.
Marketing