Marketing

  • Marketing
    Marketing
    By Emerald Group Publishing Limited

    Keywords: Customer relations, Service quality assurance, Customer satisfaction, Channel flow, Redesign Keywords: Marketing, Marketing theory, Marketing management Best face forward (managing the customer interface) Rayport, ...

  • Marketing
    Marketing
    By Robert D. Hisrich

    Emphasis in this series is on practical day-by-day operations and problem solving for men and women starting a company or managing an ongoing small-to-medium-size business. Problems and examples presented in...

  • Marketing: Real People, Real Choices, Student Value Edition Plus MyMarketingLab with Pearson EText -- Access Card Package
    Marketing: Real People, Real Choices, Student Value Edition Plus MyMarketingLab with Pearson EText -- Access Card Package
    By Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

    NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.

  • Marketing
    Marketing
    By Eric N. Berkowitz

    Marketing

  • Marketing: A Critical Textbook
    Marketing: A Critical Textbook
    By Nick Ellis, James Fitchett, Matthew Higgins

    Christopher, M., Payne, A. and Ballantyne, D. (2002) Relationship Marketing: Creating Stakeholder Value. Oxford: Butterworth-Heinemann. Crane, A. (2000) Marketing, Morality and the Natural Environment. London: Routledge.

  • Marketing
    Marketing
    By James L. Burrow, Aubrey R. Fowler

    Important sources of new product ideas are problems customers have that they cannot seem to solve with current products. Often, salespeople who work with customers every day have ideas for new products or product improvements based on ...

  • Marketing: A Complete Guide in Pictures
    Marketing: A Complete Guide in Pictures
    By Peter Morris, Malcolm McDonald

    ... pictorial guide for managers ( with Malcolm McDonald ) Business Finance : A pictorial guide for managers ( with Paul Burns ) Total Quality Management : A pictorial guide for managers ( with John Oakland ) MARKETING A Complete Guide ...

  • Marketing
    Marketing
    By Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel

    The new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides...

  • Marketing
    Marketing
    By Gary L. Lilien, Jehoshua Eliashberg

    Hardbound. Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise.

  • Marketing
    Marketing
    By Joel R. Evans, Barry Berman

    Evans and Berman (both Hofstra U.) present the new edition of their standard college-level marketing textbook (first published in 1982). Annotation copyrighted by Book News, Inc., Portland, OR

  • Marketing: Principles and Perspectives
    Marketing: Principles and Perspectives
    By Thomas N. Ingram, Raymond W. LaForge, William O. Bearden

    In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout.

  • Marketing: An Introduction
    Marketing: An Introduction
    By Gary M. Armstrong, Philip Kotler

    This best-selling, brief text introduces marketing through the lens of creating value for customers.

  • Marketing: An Introduction, Sixth Canadian Edition
    Marketing: An Introduction, Sixth Canadian Edition
    By Gary M. Armstrong, Philip Kotler, David Gaudet

    KEY TOPICS: Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing ...

  • Marketing: An Introduction, eBook, Global Edition
    Marketing: An Introduction, eBook, Global Edition
    By Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

    Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning ...

  • Marketing: Creating Value for Customers
    Marketing: Creating Value for Customers
    By J. Paul Peter, Gilbert A. Churchill

    Marketing: Creating Value for Customers

  • Marketing: Study Guide
    Marketing: Study Guide
    By BPP Learning Media

    BPP Learning Media is proud to be the official publisher for CTH.

  • Marketing: Making the Future Happen
    Marketing: Making the Future Happen
    By David Corkindale

    Marketing: Making the Future Happen

  • Marketing: An Introduction
    By Gary Armstrong, Philip Kotler

    Revised edition of the authors' Marketing, [2017]

  • Marketing: An Introduction, Student Value Edition Plus Mymarketinglab with Pearson Etext -- Access Card Package
    Marketing: An Introduction, Student Value Edition Plus Mymarketinglab with Pearson Etext -- Access Card Package
    By Gary Armstrong, Philip Kotler

    Marketing: An Introduction, Student Value Edition Plus Mymarketinglab with Pearson Etext -- Access Card Package

  • Marketing: An Introduction
    By Gary Armstrong, Philip Kotler

    Cover New Marketing Trends and Technology Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. 0133763528 / 9780133763522 "Marketing: An Introduction" Plus ...