Marketing
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Marketing: Real People, Real Choices, Global Edition
By Michael R. Solomon, Elnora Stuart, Greg W. MarshallThis edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.
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Marketing: Marketing in the 21st Century
By Joel R. Evans, Barry BermanMarketing: Marketing in the 21st Century
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Marketing: An Introduction, European Edition
By Michael Harker, Ross Brennan, Anders ParmentWith an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.
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Marketing: An Introduction, Global Edition
By Gary Armstrong, Philip KotlerThe text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships.
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Marketing: An Introduction
Marketing: An Introduction
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Marketing: An Introduction : an Asian Perspective
By Gary M. Armstrong, Philip KotlerThis book presents an innovative framework for understanding and learning about marketing. Today's marketing is all about building profitable customer relationships.
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Marketing: An Introduction, Student Value Edition
By Gary Armstrong, Philip KotlerDefining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partnering to Build Customer Relationships; Understanding the Marketplace and Consumers; Analyzing the Marketing Environment; ...
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Marketing: An Introduction
Marketing: An Introduction
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Marketing: An Introduction
By Rosalind Masterson, David Pickton, Nichola PhillipsAn easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics ...
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Marketing: The Core
By Roger A. Kerin, Steven William Hartley, William RudeliusMarketing: The Core
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Marketing: Theory and Practice
By Michael John BakerMarketing: Theory and Practice
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Marketing: A Behavioural Perspective
By Gordon R. FoxallMarketing: A Behavioural Perspective
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Marketing
By Carl McDaniel, Charles Lamb, Joe HairPacked with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles.
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Marketing: An Introduction, 9e
By Gary ArmstrongMarketing: An Introduction, 9e
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Marketing
By Steven Hartley, Roger Kerin, William RudeliusThis text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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Marketing: An Introduction, Sixth Canadian Edition with B2B Case
By Gary Armstrong, Philip Kotler, David GaudetKEY TOPICS: Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing ...
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Marketing: Concepts and Strategies, Second Edition. Instructors' manual
By Susan J. DannMarketing: Concepts and Strategies, Second Edition. Instructors' manual
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Marketing: Real People, Real Choices, Student Value Edition Plus 2014 MyMarketingLab with Pearson EText -- Access Card Package
By Michael R. Solomon, Greg W. Marshall, Elnora W. StuartMarketing: Real People, Real Choices, Student Value Edition Plus 2014 MyMarketingLab with Pearson EText -- Access Card Package
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Marketing: An Introduction
By Gary Armstrong, Philip KotlerSeamlessly reinforce key concepts learned in lecture by providing students with access to PowerPoint presentations to be used for studying purposes. *Electronic Figures.All figures from the text are available electronically, making it ...
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Marketing
Marketing