Marketing

  • Marketing: Crear y mantener clintes en un mundo de comercio-e. Volumen I
    Marketing: Crear y mantener clintes en un mundo de comercio-e. Volumen I
    By Michael D'Amico, William G. Zikmund

    El marketing siempre se ha adaptado a las innovaciones y nunca, como desde el advenimiento de Internet, esta ciencia habia evolucionado tanto en casi todos sus aspectos: comercio-e, negocios-e, colaboracion-e, estrategia-e, todos estos ...

  • Marketing
    Marketing
    By Richard J. Semenik, Roy Thomas Shaw

    Roy Thomas Shaw, Richard J. Semenik. DEFINITION OF PRODUCT Certainly every individual product produced can be described by the firm that manufactures it. A product is a compilation of raw materials, component parts, and related costs.

  • Marketing
    Marketing
    By Thomas N. Ingram, Raymond W. LaForge, William O. Bearden

    Marketing

  • Marketing: Principles & Perspectives
    By Thomas N. Ingram, Raymond W. LaForge, William O. Bearden

    Marketing: Principles & Perspectives

  • Marketing: Principles & Perspectives
    By Thomas N. Ingram, Raymond W. LaForge, William O. Bearden

    Marketing: Principles & Perspectives

  • Marketing: Principles and Perspectives
    Marketing: Principles and Perspectives
    By Thomas N. Ingram, Raymond W. LaForge, William O. Bearden

    Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing.

  • Marketing: Principles And Perspectives
    Marketing: Principles And Perspectives
    By Ingram, Bearden, LaForge

    In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout.

  • Marketing: Principles and Perspectives
    By Thomas N. Ingram, Raymond W. LaForge, William O. Bearden

    Marketing: Principles and Perspectives

  • Marketing: Principles and Perspectives with PowerWeb
    Marketing: Principles and Perspectives with PowerWeb
    By Thomas N. Ingram, Raymond W. LaForge, William O. Bearden

    Marketing: Principles and Perspectives, 4e is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing.

  • Marketing: An Introduction
    Marketing: An Introduction
    By Rosalind Masterson, David Pickton

    McDonald, M. (2008) Malcolm McDonald on Marketing Planning. London: Kogan Page. Melewar, T.C., Pickton, D., Gupta, S. and Chigovanyika, T. (2009) 'MNE executive insights into international advertising programme standardisation', ...

  • Marketing: Core Concepts & Applications
    Marketing: Core Concepts & Applications
    By W. Pride, S. Rundle-Thiele, O. Ferrell

    Introductory marketing textbook.

  • Marketing: The Core
    Marketing: The Core
    By Roger A. Kerin, Steven W. Hartley

    Initiating the marketing process -- Creating customer relationships and value through marketing -- Developing successful organizational and marketing strategies -- Appendix A: Building an effective marketing plan -- Understanding the ...

  • Marketing
    Marketing
    By Steven Hartley, Roger Kerin

    Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 13th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of ...

  • Marketing: Strategic Foundations
    By Paul S. Busch, Michael J. Houston

    Marketing: Strategic Foundations

  • Marketing: 1999-2000 Edition
    Marketing: 1999-2000 Edition
    By John E. Richardson

    ... 82 FUD factor , 85 future market , for children , 120-121 G Mandelbaum , Fern , 107 marketing plans , 134-142 ... ethical behavior in sales and , 80–87 Knight , Julia , 106 Kodak , 100 , 127 , 161 Kolp , Peter J. , 166 Kruskie ...

  • Marketing
    Marketing
    By Gary M. Armstrong, Philip Kotler, Linden Brown

    Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways.

  • Marketing
    By Philip Kotler

    Marketing: plus one key student access kit online.

  • Marketing
    By Gary M. Armstrong, Philip Kotler, Linden Brown

    The text is accompanied by a flexible and completely revised suite of learning and teaching resources designed to inspire creativity and critical thinking and to excite you about the possibilities of a career in marketing.

  • Marketing
    By Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel

    Solid mainstream principles text that covers all the basic content, features and ancillaries. Includes examples videos, Signature series cases and integrate learning system.

  • Marketing
    By Charles W. Lamb, Carl McDaniel, Hair

    Marketing