Marketing

  • Marketing: An Integrated Approach
    By Carl McDaniel

    Marketing: An Integrated Approach

  • Marketing
    Marketing
    By Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel

    This text is organized around the marketing mix.

  • Marketing: An Introduction
    Marketing: An Introduction
    By Gary Armstrong, Philip Kotler

    Also Available with MyMarketingLabTM This title is also available with MyMarketingLab--an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.

  • Marketing: A Critical Introduction
    Marketing: A Critical Introduction
    By Chris Hackley

    `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students.

  • Marketing: A Very Short Introduction
    Marketing: A Very Short Introduction
    By Kenneth Le Meunier-FitzHugh

    ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly.

  • Marketing
    By C. Shane Hunt, John E. Mello, George Deitz

    Includes bibliographical references and index.

  • Marketing
    Marketing
    By Eric N. Berkowitz, Roger A. Kerin, William Rudelius

    Marketing

  • Marketing
    Marketing
    By Ronald Z Carvalho

    Claro que eu tenho que ser realista , como já disse tantas vezes . Tenho que saber quando as coisas vão mal ou bem na economia internacional e nacional . e Mas o meu trabalho não pára aí . Na análise conjuntural e nas medidas de defesa ...

  • Marketing
    Marketing
    By Charles W. Lamb, Carl McDaniel, Joe F. Hair

    Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

  • Marketing: een kennismaking
    Marketing: een kennismaking
    By H. Eeckhout

    Geïntegreerde communicatie De recente verschuivingen van massamarketing naar gerichte marketing en het bijbehorende ... meer richtingen bestookt met een grotere hoeveelheid uiteenlopende marketingcommunicatie van en over het bedrijf .

  • Marketing: An Introduction
    Marketing: An Introduction
    By Gary Armstrong, Philip Kotler

    This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way.The...

  • Marketing: An Introduction, Global Edition
    Marketing: An Introduction, Global Edition
    By Philip Kotler, Marc Oliver Opresnik, GARY. KOTLER ARMSTRONG

    This volume shows students how customer value - creating it and capturing it - drives every effective marketing strategy.

  • Marketing: Critical Perspectives on Business and Management
    Marketing: Critical Perspectives on Business and Management
    By Michael John Baker

    Marketing: Critical Perspectives on Business and Management

  • Marketing
    Marketing
    By Paul Reynolds, Geoff Lancaste

    Founded in 1970, Eddie Stobart Ltd is one of the UK's leading transport and warehousing organisations. A private company with headquarters in Carlisle, UK, Eddie Stobart Ltd is in fact the UK's largest transport and logistics company.

  • Marketing: The One-semester Introduction
    Marketing: The One-semester Introduction
    By Paul Reynolds, Geoffrey Lancaster

    A private company with headquarters in Carlisle, UK, Eddie Stobart Ltd is in fact the UK's largest transport and logistics company. Chairman and Chief Executive Edward Stobart, the son of 'Eddie', believes the Cumbrian location has been ...

  • Marketing: Connecting with Customers
    Marketing: Connecting with Customers
    By Gilbert D. Harrell

    For introductory 2/3 year undergradute level courses in Principles of Marketing, and for graduate-level courses in basic marketing. This text communicates precisely what todays outstanding marketers do CONNECT...through technology, through...

  • Marketing: An Introduction, Student Value Edition
    Marketing: An Introduction, Student Value Edition
    By Gary Armstrong, Philip Kotler, PH D

    Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies.

  • Marketing
    Marketing
    By Michael D'Amico, William G. Zikmund

    Introduces students to marketing through a managerial/strategic focus while addressing current AACSB guidelines regarding issues such as multiculturalism, ethics, quality, the environment and internationalism. Organization presents global marketing, basic marketing...

  • Marketing: The Core W/OLC and Premium Content
    Marketing: The Core W/OLC and Premium Content
    By Roger A. Kerin, Steven William Hartley, William Rudelius

    Winner of 2011 National Book Award for Poetry Winner of 2012 GLCS Award for Poetry Winner of 2012 SIBA Book Award for Poetry Nominee for 2012 NAACP Image Award for Outstanding Literary Work in Poetry The poems in Nikky Finney’s ...

  • Marketing: An Introduction, Student Value Edition Plus 2017 MyMarketingLab with Pearson EText -- Access Card Package
    By Gary Armstrong, Philip Kotler

    Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.