Mass Communication Theories
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Mass Communication Theories: Explaining Origins, Processes, and Effects
By Melvin L. Defleur, Margaret H. DeFleur... Science (San Francisco: Chandler Publishing Company, 1964). For an exposition of the nature and advantages of theories formulated as sets of systematic and linked axiomatic propositions, see George Caspar Homans, ...
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Mass Communication Theories: Explaining Origins, Processes, and Effects
By Melvin L. Defleur, Margaret H. DeFleurExplaining Origins, Processes, and Effects Melvin L. DeFleur, Margaret H. DeFleur. 7.Karl Marx and Frederick Engels, the Communist ... Dwight MacDonald, “A Theory of Mass Culture,” in Bernard Rosenberg and David M. White, eds., ...
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Mass Communication Theories: Explaining Origins, Processes, and Effects
By Melvin Lawrence DeFleurThis book offers the following features: Includes four new theories (ch. 15, Information Utility Theory; ch.17, Social Expectations Theory; ch.20, Creeping Cycle of Desensitization; ch.23, Collateral Instruction Theory) developed ...
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Mass Communication Theories: Explaining Origins, Processes, and Effects
By Melvin L. Defleur, Margaret H. DeFleurThe second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy.
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Mass Communication Theories: Explaining Origins, Processes, and Effects
By Melvin DeFleurA selection of topics that are important to the study of child development, but are also subjects of general societal concern.