Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors.
Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors.
Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Focused in its approach and comprehensive in its coverage, this is the textbook of choice for mass communication and media studies students.
Mass Communications and Media Studies: Masscommedia
1. Basic Concepts of Mass Communications 2.