Measuring Marketing
-
Measuring Marketing: 110+ Key Metrics Every Marketer Needs
By John A. DavisNow, in this updated edition, John takes his research further to offer new insights and answers to 'how can we be sure our marketing investment is driving the results we want?'" —Steven Leonard, President, EMC Asia Pacific/ Japan, EMC ...
-
Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition
By John DavisThis informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable.
-
Measuring Marketing: 110+ Key Metrics Every Marketer Needs
By John A. DavisMarketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success ...
-
Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition
By John DavisThis informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable.
-
Measuring Marketing: 103 Key Metrics Every Marketer Needs
By John A. DavisThis is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities. Measuring Marketing 103 Key Metrics Every Marketer Needs.
-
Measuring Marketing: 110+ Key Metrics Every Marketer Needs
By John A. DavisIn Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics.