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This new edition updates and expands the scholarship of the 1st edition, examining media effects in
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Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.
The book also provides a timely interweaving of different perspectives, ranging from concerned and critical voices within media studies to quantitative psychological approaches which tend to be more sceptical about powerful media effects.
Offers a comprehensive reference for media effects study. Covering the field of media effects arena, this title provides material as well as chapters focusing on effects of mobile media and other technologies.
In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects.