Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media.
For the second edition of Media Essentials, the authors have added and enriched coverage of media topics instructors asked for, including videogames, convergence, media literacy, streaming music, online journalism, and more.
Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content--and with the world of mass media.
Gain a tighter grasp on today's digital world as Media Essentials breaks down products and personalities currenlty in the public eye to essential information and ideas about the media.
For the second edition of Media Essentials, the authors have added and enriched coverage of media topics instructors asked for, including videogames, convergence, media literacy, streaming music, online journalism, and more.
It features new Media Convergence and Media Literacy boxes plus specific, detailed case studies; a newly integrated chapter on the history of journalism; and an expanded program of video clips on LaunchPad that drive home the book's ...
Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, ...