Media Management

  • Media Management: A Casebook Approach
    Media Management: A Casebook Approach
    By Stephen Lacy, Jan LeBlanc Wicks

    Todd Backer was thrilled – he'd finally been appointed programming manager at a major market radio station . However , he had a big job on his hands . WZZY had been ranked either tenth or eleventh in the Dallas market for years .

  • Media Management: A Casebook Approach
    Media Management: A Casebook Approach
    By George Sylvie, Stephen Lacy, C. Ann Hollifield

    Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and ...

  • Media Management: A Casebook Approach
    Media Management: A Casebook Approach
    By George Sylvie, Jan LeBlanc Wicks, C. Ann Hollifield

    For Schumpeter, innovation grew from the ashes of the “creative destruction” of established businesses that have depended heavily on traditional processes and technologies (Baum, 2001). Schumpeter's ideas seem especially relevant today.

  • Media Management: A Casebook Approach
    Media Management: A Casebook Approach
    By George Sylvie, Stephen Lacy, C. Ann Hollifield

    ... R., 305 Adams, W. J., 202 Adamy, J., 348 Albarran, A. B., 109, 199 Albert, R. D., 96 Allen, C. T., 232, 233, 234, 238, 243, 284 Argyris, C., 64, 113, 310, 312, 319, 320 Arnas, Y. A., 346 Arnold, D. R., 179 Arnold, M., 60 Aronson, ...

  • Media Management: A Casebook Approach
    Media Management: A Casebook Approach
    By George Sylvie, Stephen Lacy, C. Ann Hollifield

    (Original work published 1980) Leavitt, H. (1965). Applied organizational change in industry. In J. March (Ed.), Handbook oforganizations (pp. 1144–1170). Chicago: Rand McNally. Lenhart, A., & Madden, M. (2005).

  • Media Management: A Casebook Approach
    Media Management: A Casebook Approach
    By George Sylvie, Jan LeBlanc Wicks, Wilson Lowrey

    Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others.

  • Media Management: A Casebook Approach
    Media Management: A Casebook Approach
    By George Sylvie, Jan LeBlanc Wicks, C. Ann Hollifield

    Media Management: A Casebook Approach

  • Media Management: Strategy, Business Models and Case Studies
    Media Management: Strategy, Business Models and Case Studies
    By Bernd W. Wirtz

    This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management.

  • Media Management: A Casebook Approach
    Media Management: A Casebook Approach
    By George Sylvie, Stephen Lacy, C. Ann Hollifield

    ... newspaper industry, newspaper advertising. Publishes Facts About (www.newspaperlinks.com) Newspapers report and has data online. Provides data and information online about the magazine industry and magazine readership including the ...