Mobile Commerce

  • Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce
    Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce
    By Esther Swilley

    ... John P. Girard, and Andrew Weir Social Media Branding For Small Business: The 5Sources Model by Robert Davis A Beginner's Guide to Mobile Marketing by Karen Mishra and Molly Garris Social Content Marketing for Entrepreneurs by James ...

  • Mobile Commerce: Concepts, Methodologies, Tools, and Applications
    Mobile Commerce: Concepts, Methodologies, Tools, and Applications
    By Management Association, Information Resources

    Concepts, Methodologies, Tools, and Applications Management Association, Information Resources. Morgan, R.M., & Hunt, S.D. (1994). The Commitment-Trust Theory of Relationship Marketing. ... Marketing: Concepts and Strategies (12th ed.) ...

  • Mobile Commerce: Technology, Theory, and Applications
    Mobile Commerce: Technology, Theory, and Applications
    By Brian Ernest Mennecke, Troy J. Strader

    The term Mobile Location Services ( MLS ) ( or Location Based Services - LBS , as they are commonly referred to ) has been coined to group togetherall those applications and services that utilize information related to the geographical ...

  • Mobile Commerce
    Mobile Commerce
    By KARABI BANDYOPADHYAY

    It is the evolutionary system based on 3G GSM/HSPA and UMTS/HSPA+ technologies and offers high levels of spectral ... LTE employs OFDMA technique for downlink and SC-FDMA for uplink and supports both TDD and FDD duplexing methods.

  • Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren
    Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren
    By Günter Silberer, Jens Wohlfahrt, Thorsten Wilhelm

    Zum Beispiel bietet jüngst das Unternehmen VIAG Interkom einen Service namens M-Kompass an. ... Auch die über das Internet generierten Kontakte sollen nach Möglichkeit elektronisch gespeichert und mit anderen klassischen, an den Nutzer ...

  • Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business
    Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business
    By Paul May

    ... perfect expres- sion of mobile commerce's fundamental advantage over fixed e - com- merce . Mobile commerce is part of our lives , not an add - on . Virgin is arguably the world's first pure portal brand . Virgin com- panies are ...