Netnography
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Netnography: Doing Ethnographic Research Online
By Robert V KozinetsNew York: Peter Lang. pp. 63–79. Lewins, Ann and Christina Silver (2007) Using Software in Qualitative Research:A ... Marcus, George E. and Michael Fischer (1986) Anthropology as Cultural Critique. Chicago: University of Chicago Press.
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Netnography: Doing Ethnographic Research Online
By Robert V Kozinets... manifested and negotiated online (think emoticons or 'smiley faces' such as ;-) or :-(, acronyms like LOL or OMG, ... 485 f.2).To avoid the essentializing as well as the hyperbolization that runs rampant in so much Internet-related ...
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Netnography: Doing Ethnographic Research Online
By Robert V KozinetsThree other important early ethnographies of online communities are Baym (1999), Markham (1998) and Cherny (1999). One of the pioneers of online ethnography, University of Kansas media studies professor Nancy Baym (1999), ...
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Netnography: The Essential Guide to Qualitative Social Media Research
By Robert V Kozinetsthat digital ethnography does not necessarily have to engage with digital technology in its method or its research focus. In fact, Pink et al. (2015) valorize a non-digital data focus as one of the key principles of their variety of ...
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Netnography: The Essential Guide to Qualitative Social Media Research
By Robert V Kozinets... of Electrical and Electronics Engineers. Heinonen, Kristina and Gustav Medberg (2018) 'Netnography as a tool for understanding customers: Implications for service research and practice', Journal of Services Marketing, 32(6): 657–79 ...
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Netnography: Redefined
By Robert V KozinetsWith this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, ...