Personal Selling
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Personal Selling: Function, Theory, and Practice
By R. Wayne Mondy, Shane R. Premeaux, James Ryland YoungCatherine Romano , " Death of a Salesman , " Management Review 83 ( September 1 , 1994 ) : 10-17 . 6 Ibid . ? Michael Collins , " Breaking Into the Big Leagues , " Marketing Tools ( January 1 ...
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Personal Selling
By M. C. Cant, C. H. van HeerdenOutlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale.
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Personal Selling: A Relationship Approach
By Ronald B. Marks'Personal Selling' emphasizes skills that will help students make a success of their initial selling assignments.
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Personal Selling: Achieving Customer Satisfaction and Loyalty
By Rolph E. Anderson, Alan J. DubinskyPersonal Selling: Achieving Customer Satisfaction and Loyalty
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Personal Selling: Building Customer Relationships and Partnerships
By Rajiv Mehta, Rolph Anderson, Alan J. DubinskyThe text, written in a conversational style, creates diverse "real-world" experiences for students through experiential learning such as Internet exercises, role plays, case studies, and self-assessment tools.
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Personal Selling: How to Succeed in Sales
By Charles FutrellFor over 250,000 professionals employed in sales and sales management, the win-win approach is the path to a successful career. Author Charles Futrell provides a complete, self-contained personal selling and...
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Personal Selling: Function, Theory, and Practice
By R. Wayne Mondy, James Ryland YoungPersonal Selling: Function, Theory, and Practice
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Personal Selling: An Interactive Approach
By Ronald B. MarksPersonal Selling: An Interactive Approach
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Personal Selling: The Selling Begins When the Customer Buys You
By Hock-Hwa, Hock-hwa ChiaThe book Personal selling is pegged as the primary selling enablement text; dedicated to the development of Sales Professionals of the 21st century.
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Personal Selling: An Introduction
By Robin PetersonPersonal Selling: An Introduction
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Personal Selling
By Neels Van Heerden, Antonie DrotskyIn this third edition of Personal Selling, the authors outline the key steps in the selling process that leads to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed.
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Personal Selling: Theory, Research, and Practice
By Jacob Jacoby, C. Samuel CraigPersonal Selling: Theory, Research, and Practice
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Personal Selling: Building Customer Relationships and Partnerships
By Rajiv Mehta, Rolph E. Anderson, Alan J. DubinskyFive of the profiles are new to this edition and include interviews with representatives from Beiersdorf, DHL, and Samsung. In addition, a specific salesperson is profiled in the core chapters to illustrate the personal selling process.
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Personal Selling: Achieving Customer Satisfaction and Loyalty
By Rolph E. Anderson, Alan J. DubinskyIn line with students' current career goals, Personal Selling focuses almost exclusively on professional business-to-business selling rather than retail selling.
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Personal Selling: An Interactive Approach
By Ronald B. MarksPersonal Selling: An Interactive Approach
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Personal Selling: Building Customer Relationships and Partnerships
By Rajiv Mehta, Rolph E. Anderson, Alan J. DubinskyFive of the profiles are new to this edition and include interviews with representatives from Beiersdorf, DHL, and Samsung. In addition, a specific salesperson is profiled in the core chapters to illustrate the personal selling process.New!
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Personal Selling
By Neels Van Heerden, Antonie DrotskyIn this fourth edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed.
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Personal Selling
By M. BogaardsThis first edition of Personal Selling: Fresh Perspectives is aimed at first-year students studying towards Diplomas in Marketing and Retailing at higher educational institutions in South Africa.