Planning and Managing Public Relations Campaigns
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Planning and Managing Public Relations Campaigns: A Strategic Approach
By Anne GregoryPractical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; ...
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Planning and Managing Public Relations Campaigns: A Strategic Approach
By Anne GregoryDigestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and ...
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Planning and Managing Public Relations Campaigns
By Anne GregoryBut, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of "Planning and Managing Public Relations Campaigns" provides a blueprint for all practitioners.
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Planning and Managing Public Relations Campaigns: A Strategic Approach
By Anne GregoryA definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
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Planning and Managing Public Relations Campaigns: A Strategic Approach
By Anne GregoryPR in Practice Series Published in association with the Chartered Institute of Public Relations Series Editor: ... and David Wragg Effective Personal Communications Skills for Public Relations by Andy Green Effective Writing Skills for ...