Principles and Practice of Marketing

  • Principles and Practice of Marketing
    Principles and Practice of Marketing
    By Jim Blythe

    The follower gains in terms of reduced costs and reduced risk, and although followers will never become market leaders they are often as profitable as leaders (Haines et al. 1989). Market followers fall into three types, ...

  • Principles and Practice of Marketing
    Principles and Practice of Marketing
    By David Jobber

    This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing ...

  • Principles and Practice of Marketing
    Principles and Practice of Marketing
    By David Jobber, Fiona Ellis-Chadwick

    The ninth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing.

  • Principles and Practice of Marketing
    Principles and Practice of Marketing
    By Jim Blythe

    Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade.

  • Principles and Practice of Marketing
    Principles and Practice of Marketing
    By David Jobber

    This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing ...

  • Principles and Practice of Marketing
    Principles and Practice of Marketing
    By David Jobber

    The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands.

  • Principles and Practice of Marketing
    Principles and Practice of Marketing
    By Jim Blythe

    This is the latest book from Cengage Learning on Principles and Practice of Marketing

  • Principles and Practice of Marketing
    By John Frain

    Principles and Practice of Marketing

  • Principles and Practice of Marketing
    Principles and Practice of Marketing
    By David Jobber, Fiona Ellis-Chadwick

    This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in ...

  • Principles and Practice of Marketing
    By David Jobbler

    Principles and Practice of Marketing