Principles of Marketing

  • Principles of Marketing
    By William M. Pride, O. C. Ferrell

    Principles of Marketing

  • Principles of Marketing
    Principles of Marketing
    By Gary M. Armstrong, Philip Kotler, Stewart Adam

    Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition.

  • Principles of Marketing
    By Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler

    Principles of Marketing

  • Principles of Marketing: A Value-Based Approach
    Principles of Marketing: A Value-Based Approach
    By Ayantunji Gbadamosi, Ian Bathgate, Sonny Nwankwo

    New York, NY: Pearson Prentice Hall Meng, H. H., Chao, M. C. and Ju, T. L. (2004) 'Determinants of continued use of the WWW: an integration of two theoretical models', Industrial Managememnt and Data Systems, 104 (9), pp.

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, Philip Kotler, Stewart Adam

    The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.

  • Principles of Marketing
    Principles of Marketing
    By Gary M. Armstrong, Philip Kotler, Stewart Adam

    Innovation + Value Creation. The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is...

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, Philip Kotler

    The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing ...

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, Philip Kotler

    A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

  • Principles of Marketing: Scandinavian Edition
    Principles of Marketing: Scandinavian Edition
    By Gary Armstrong, Philip T. Kotler, ANDERS. KOTLER PARMENT

    The book describes and explains how these companies dealwith challenges in domestic and international markets. Set within aScandinavian context, the text is nonetheless global in scope and thus veryrelevant for modern marketers.

  • Principles of Marketing
    By Gary M. Armstrong, Philip Kotler, Marc Oliver Opresnik

    Principles of Marketing

  • Principles of Marketing: With EBook and how to Write
    Principles of Marketing: With EBook and how to Write
    By Frances Brassington, Stephen Pettitt

    As well as a wealth of online resources, this text now comes packaged with a VitalSource eBook and a best-selling text on how to write essays and assignments, to further help your students with their self-study.

  • Principles of Marketing
    Principles of Marketing
    By Louis E. Boone, David L. Kurtz

    PRINCIPLES OF MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition.

  • Principles of Marketing

    The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and ...

  • Principles of Marketing
    By Joseph F. Hair, Charles W. Lamb, Carl McDaniel

    Principles of Marketing

  • Principles of Marketing
    By Charles W. Lamb

    Principles of Marketing

  • Principles of Marketing: Test Bank
    By Charles W. Lamb

    Principles of Marketing: Test Bank

  • Principles of Marketing
    Principles of Marketing
    By Joel R. Evans, Barry Berman

    Bert Rosenbloom , “ Motivating Your International Channel Partners , ” Business Horizons , Vol . 33 ( March - April 1990 ) , sus ? ” Journal of Business Strategy , Vol . 13 ( NovemberDecember 1992 ) , pp . 58–61 . 13.

  • Principles of Marketing
    By Charles W. Lamb, Hair

    Principles of Marketing

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, John Saunders, Philip Kotler

    Principles of Marketing

  • Principles of Marketing
    By Robert F. Lusch, Virginia N. Lusch

    Principles of Marketing