Principles of Marketing

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  Principles of Marketing: Test bank

  By Robert F. Lusch, Melvin Stith

  Principles of Marketing: Test bank

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  Principles of Marketing

  By Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel

  This book provides readers with a comprehensive introduction to marketing.

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  Principles of Marketing

  By Joseph F. Hair, Charles W. Lamb, Carl McDaniel

  Principles of Marketing

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  Principles of Marketing

  By Gary Armstrong, Philip Kotler, Lloyd C. Harris

  Creating value for customers in order to capture value from customers in return. Today's marketers must be good at creating customer value, ... media technologies that help brands to engage customers more deeply and interactively.

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  Principles of Marketing

  By Gary M. Armstrong, Philip Kotler, Stewart Adam

  Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition.

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  Principles of Marketing: Study guide

  By Thomas C. Kinnear, Kenneth L. Bernhardt, Margery S. Steinberg

  Principles of Marketing: Study guide

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  Principles of Marketing

  By Gary Armstrong, Philip Kotler, Myles A. Hassell

  The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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  Principles of Marketing

  By John F. Tanner, Jr., Mary Anne Raymond

  "Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary.

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  Principles of Marketing

  By Gary Armstrong, Philip Kotler, Lloyd C. Harris

  Revised edition of the authors' Principles of marketing.

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  Principles of marketing

  By John L. Stanton, CRISTINA CALVO PORRAL

  This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same.

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  Principles of Marketing

  By Gary M. Armstrong, Philip Kotler

  The book presents fundamental marketing information in a comprehensive format, including coverage on sustainability and a focus on marketing in the challenging economic climate of the 2010s.

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  Principles of Marketing

  By Chris Samfilippo

  Principles of Marketing

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  Principles of Marketing

  By Philip Kotler

  This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing.

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  Principles of Marketing: A Value-Based Approach

  By Ayantunji Gbadamosi, Ian Bathgate, Sonny Nwankwo

  The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment.

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  Principles of Marketing

  By Gordon H. G. McDougall, Philip Kotler

  Principles of Marketing

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  Principles of Marketing

  By Gary Armstrong, Philip Kotler

  Revised edition of the authors' Principles of marketing.

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  Principles of Marketing

  By Christo Boshoff, Debbie Human, Jacques Nel

  Publication date taken from publisher's website.

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  Principles of Marketing

  By Gary Armstrong, Gary M. Armstrong, Philip Kotler

  Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation ...

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  Principles of Marketing

  By Gary Armstrong, Philip Kotler

  Further, this text focuses on developing the ten essential skills needed for success and gives readers tangible goals to work towards.

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  Principles of Marketing

  By Philip Kotler

  Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation ...