Principles of Marketing

  • Principles of Marketing
    By Gary Armstrong, Philip Kotler

    Principles of Marketing

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, Philip Kotler, Anders Parment

    The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers.

  • Principles of Marketing
    By Gary M. Armstrong, Philip Kotler

    For Principles of Marketing courses that require a comprehensive text.

  • Principles of marketing: Test bank
    By Donald L. Shawver

    Principles of marketing: Test bank

  • Principles of Marketing
    Principles of Marketing
    By Gary M. Armstrong, Philip Kotler, Stewart Adam

    We also collaborated with students who helped design the new cover. The 5th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier, and more enjoyable than ever.

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, John Saunders, Philip Kotler

    Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.

  • Principles of Marketing
    Principles of Marketing
    By Gary M. Armstrong, Philip Kotler

    Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.

  • Principles of Marketing: An Asian Perspective
    Principles of Marketing: An Asian Perspective
    By Philip Kotler

    For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context.

  • Principles of Marketing
    By Gary Armstrong, Philip Kotler, Ahmad Tolba

    Principles of Marketing

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, Philip Kotler

    The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.

  • Principles of Marketing
    Principles of Marketing
    By Philip Kotler

    Principles of Marketing

  • Principles of Marketing
    Principles of Marketing
    By Chris Samfilippo

    Principles of Marketing

  • Principles of Marketing

    Principles of Marketing

  • Principles of Marketing
    Principles of Marketing
    By Philip Kotler

    Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, Philip T. Kotler

    Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

  • Principles of marketing: Study guide
    By Donald L. Shawver

    Principles of marketing: Study guide

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, Philip Kotler, Peggy H. Cunningham

    The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.

  • Principles of Marketing
    Principles of Marketing
    By Frances Brassington, Stephen Pettitt

    Discussion questions to stimulate debate and encourage further study. Comprehensive, detailed and accessible, this book is essential for undergraduate, postgraduate and post-experience students on introductory marketing courses or modules.

  • Principles of Marketing
    Principles of Marketing
    By Gary Armstrong, Philip Kotler, Sridhar Balasubramanian

    This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape ...