Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world.
For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken.
In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product ...
In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product ...
Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world.
-- Being a great product leader -- Is there a formula for success? -- Hiring product leadership -- The startup organization -- The emerging organization -- The enterprise organization -- Mapping the partner ecology -- Final words.
The sum total will give you a clear sense of how product management is done right.Product managers are the essential glue that holds everything together. Read this book and learn how to become one of the best.