Professional Services Marketing
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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
By Mike Schultz, John E. Doerr, Lee Frederiksen... Kristina Jaramillo, Sonja Jefferson, Linda Jenkins, Catherine Jewell, Aaron Joslow, Dave Kahle, Jason Kane, Ron Karr, Michael J. Katz, Kimberly Kayler, Daniel Kehrer, Eric Keiles, Patrick King, Ashley Kizzire, Karen Klein, Ed Kless, ...
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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
By Mike Schultz, John E. Doerr... including: Contributing editors: Charles H. Green*, C.J. Hayden, Jill Konrath*, Bruce W. Marcus'“, Michael W. McLaughlin*, ... Authors: Tim Adams, Felipe Aguiar, Jason Alba, Ardath Albee, Dave Alexander, Paige Arnof-Fenn, Ron Baker, ...
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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
By Mike Schultz, John E. Doerr, Lee FrederiksenThis is the one book that won't collect dust on my shelf." —Kevin McMurdo, Chief Marketing Officer, Perkins Coie "Professional Services Marketing is the first book to directly address the challenges of the professional services marketer.
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Professional Services Marketing: Strategy and Tactics
By William Winston, Frederick G CraneButremember that marketing isthe science of exchange; both parties must receiveequity in the exchange process. The professional only obtains ... Professional services marketers must set aside bothtime and money for marketing activities.
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Professional Services Marketing: Strategy and Tactics
By Frederick Gerard Crane... and Forthcoming Titles : Long Term Care Administration : The Management of Institutional and Non - Institutional Components of the Continuum of Care by Ben Abramovice Cases and Select Readings in Health Care Marketing , edited by ...
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Professional Services Marketing: Strategy and Tactics
By William Winston, Frederick G CraneProfessional Services Marketing can be read in a single afternoon yet retains an encyclopedic breadth of vision and covers every major issue in the field. Specialists have already praised the work as essential and unique in the literature.