Promoting Healthy Behaviour: A Practical Guide for Nursing and Healthcare
Kotler, P. and Lee, N.R. (2008) Social Marketing: Influencing Behaviours for Good (3rd edn). Thousand Oaks, CA: Sage Publications. Kotler, P. and Zaltman, G. (1971). Social marketing: an approach to planned social change.
This text explores the fundamental importance of psychology in the development of these lifestyle diseases, and how an understanding of psychological models is essential for the healthcare practitioner to predict behaviours and develop ...
Katie researches and publishes widely in the field of risk communication and behavioural change. 'This is a timely book that has generic relevance across all branches and strands of nursing.
And, more importantly, how can we change this? This book is designed for healthcare professionals of all types, at any stage in their career.
The new edition of this leading text is an essential guide to promoting healthy behaviour in a multi-cultural society, providing a holistic stance that integrates both physical and mental health and wellbeing.
The new edition of this leading text is an essential guide to promoting healthy behaviour in a multi-cultural society, providing a holistic stance that integrates both physical and mental health and wellbeing.