Promotional Strategy
-
Promotional Strategy: Managing the Marketing Communications Process
By James F. Engel, Thomas C. Kinnear, Martin R. WarshawAlfred Kuehn has specifically attacked the assumption of Markov analysis that repurchase is dependent only on the last purchase . 39 The effect of prior purchases appears to carry over into the future in the ...
-
Promotional Strategy: An Integrated Marketing Communication Approach
By James F. EngelAn Integrated Marketing Communication Approach James F. Engel, Martin R. Warshaw, Thomas C. Kinnear, Bonnie B. Reece. Across four decades , something really Special . Figure 10-9 A Service Product Ad Using an Argument Approach STEIN ROE ...
-
Promotional Strategy
By William M. WeilbacherPromotional Strategy
-
Promotional Strategy
By James F. EngelPromotional Strategy
-
Promotional Strategy
By James F. Engel, Martin R. Warshaw, Hugh G. WalesPromotional Strategy
-
Promotional Strategy: Managing the Marketing Communications Process
By James F. Engel, Thomas C. Kinnear, Martin R. WarshawPromotional Strategy: Managing the Marketing Communications Process