Public Diplomacy

  • Public Diplomacy: How to Think about and Improve it
    By Charles Wolf, Brian Rosen

    This paper sharply distinguishes "marketing" encompassed in public diplomacy from the marketing of commercial products, focusing instead on the central roles of constintuencies and adversaries.

  • Public Diplomacy: Foundations for Global Engagement in the Digital Age
    By Nicholas J. Cull

    The international tours of the African-American choir, the Fisk Jubilee Singers, taught the world of the 1870s such songs as “Swing Low Sweet Chariot” and “Joshua Fit the Battle of Jericho.” It should also be noted that one of the ...

  • Public Diplomacy
    By Mark Leonard, Catherine Stead, Conrad Smewing

    This report which builds on the interim report, Going public, sets out a practical agenda for public diplomacy which draws on fieldwork in six countries, hundreds of interviews with practitioners, and contributions from the experts in ...

  • Public Diplomacy: What It Is and How To Do It
    By United Nations Institute for Training and Research

    Increasingly, governments lost their quasi monopoly on the control of information to the benefit of public opinion and non-state actors. Who, then, does public diplomacy belong to? How is the task divided?

  • Public Diplomacy: Improving Practice
    By Jan Melissen, Ashvin Gonesh

    Public Diplomacy: Improving Practice