This paper sharply distinguishes "marketing" encompassed in public diplomacy from the marketing of commercial products, focusing instead on the central roles of constintuencies and adversaries.
The international tours of the African-American choir, the Fisk Jubilee Singers, taught the world of the 1870s such songs as “Swing Low Sweet Chariot” and “Joshua Fit the Battle of Jericho.” It should also be noted that one of the ...
This report which builds on the interim report, Going public, sets out a practical agenda for public diplomacy which draws on fieldwork in six countries, hundreds of interviews with practitioners, and contributions from the experts in ...
Increasingly, governments lost their quasi monopoly on the control of information to the benefit of public opinion and non-state actors. Who, then, does public diplomacy belong to? How is the task divided?
Public Diplomacy: Improving Practice