Public Relations
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Public Relations: Strategies and Tactics
By Bryan H. Reber, Dennis L. Wilcox, Glen T. CameronThis comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques.
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Public Relations: Concepts, Practice and Critique
By Jacquie L'EtangThis book opened up a number of themes and included the work of critical US scholar Ron Pearson, whose work encompassed PR history and discourse ethics. He was the first person to bring Habermas's framework of the Theory of ...
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Public Relations: A Managerial Perspective
By Danny Moss, Barbara DeSantoSchell, C., &Wood, D. (1998) Professional Services Relationships and ClientLoyalty. Working Paper No. 386, Manchester Business School, University of Manchester. Schultz, M., & Ervolder, L. (1998) Culture, identity and image consultancy: ...
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Public Relations: Strategies and Tactics
By Dennis L. Wilcox, Phillip H. Ault, Warren Kendall AgeeMovement Notes Tom Jermoluk and Ken coleman prepositioned in McCracken Pool heads upstairs Tour Guide : Jim White / Computer Operator : Michael Jones Tour Guide : John Kidd / Computer Operator : Mark Daly Tour Guide : Tom Davis ...
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Public Relations: A Managerial Perspective
By Danny Moss, Barbara DeSantoThomas (2004) offers a very useful discussion of definitional issues and the problems that occur with attempting to construct a broad all-encompassing definition. Nevertheless – and this echoes closely the definitions of a pressure ...
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Public Relations
By Edward L. BernaysEdward L. Bernays. Slogans: 33, 37, 38, 51, 57, 58, 65, 75, 77, 82, 166, 294, 339 Slavery: 36, 40—43 Smaller ... 68, 90 Underwood, F. D.: 69 Unger, Ralph G.: 287 Union Pacific Railroad Company: 56 Unions: see labor unions United 373 INDEX.
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Public Relations: Contemporary Issues and Techniques
By Paul Baines, John Egan, Frank William JefkinsMcLeod, J. (1997). The changing role of parliamentary lobbyists. Journal of Communication Management, 1 (4), 374—8. McMains, A. and Mack, A. M. (2001). Johnnie Walker NBC plug: content or commercial. Adweek, 42 (51), 2.
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Public Relations: An Enemies-to-Lovers Office Romance
By Laura LeeI'll just have to do what I do best: manage the situation objectively. Why do I get the feeling that's going to be much easier said than done? Note: This is the first installment in the Bedding the Billionaire world.
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Public Relations
By Melanie Jamessecretary (UK) >> PR trainee >> junior consultant >> consultant >> secretary (South Africa, Australia) >> PR consultant >> senior consultant >> general manager >> director Shuna Boyd – Director Shuna is a senior PR practitioner who, ...
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Public Relations: Theory and Practice
By Jane Johnston'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.
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Public Relations: A Values-Driven Approach
By David W. Guth, Charles Marsh Ph.D.An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies REVEL™ for Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management...
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Public Relations: Concepts, Practice and Critique
By Jacquie L′Etang" - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a ...
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Public Relations
By Chiara ValentiniWhat is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions.
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Public Relations
By Chiara ValentiniWhat is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions.
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Public Relations
By Katie Heaney, Arianna ReboliniWith a razor-sharp voice full of wry humor, Public Relations is a fun-filled glimpse behind the curtain of the PR machines that create our favorite celebrities.
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Public Relations: Competencies and Practice
By Carolyn Mae KimThe book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and ...
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Public Relations
By Edward L. BernaysPublic relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world.
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Public Relations: Critical Debates and Contemporary Practice
By Magda PieczkaThis important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations.
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Public Relations: Fresh Perspectives
PRISA represents senior practitioners and consultants as well as student members . ... One of the most important functions of PRISA is to operate a ISO 90002 is a quality registration system for professional public relations ...
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Public Relations
By M. Fikri Akbar, Yuli Evadianti, Immawati AsniarA Handbook of Corporate Communication and Public Relations. Routledge. ... Panduan Praktik Terbaik (terj),(Jakarta: Esesnsi Erlangga Group, 2006). Pienrasmi, H. (2015). ... Media Relations, Konsep, Strategi dan Aplikasi.