Public Relations Campaigns

  • Public Relations Campaigns: An Integrated Approach
    Public Relations Campaigns: An Integrated Approach
    By Regina M. Luttrell, Luke W. Capizzo

    The book offers is centered around the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. The second edition has a timely focus on diversity and inclusion initiatives ...

  • Public Relations Campaigns: An Integrated Approach
    Public Relations Campaigns: An Integrated Approach
    By Regina M. Luttrell, Luke W. Capizzo

    Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a ...

  • Public Relations Campaigns: An Integrated Approach
    Public Relations Campaigns: An Integrated Approach
    By Regina M. Luttrell, Luke W. Capizzo

    An Integrated Approach Regina M. Luttrell, Luke W. Capizzo. their efforts (good and bad), and prove the value and importance of strategic communication. For Broom and Sha, this stage encompasses “putting the program into operation.

  • Public Relations Campaigns: An Integrated Approach
    Public Relations Campaigns: An Integrated Approach
    By Regina M. Luttrell, Luke W. Capizzo

    Situational Theory of Publics: Through recognizing the challenge and opportunity of the same-sex marriage debate, acknowledging the effect that this issue had on people's lives, and creating a campaign to address and intervene in the ...

  • Public Relations Campaigns: An Integrated Approach
    Public Relations Campaigns: An Integrated Approach
    By Regina M. Luttrell, Luke W. Capizzo

    Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a ...

  • Public Relations Campaigns: An Integrated Approach
    Public Relations Campaigns: An Integrated Approach
    By Regina M. Luttrell, Luke W. Capizzo

    The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.

  • Public Relations Campaigns
    Public Relations Campaigns
    By Mark Sheehan, Robina Xavier

    This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios...

  • Public Relations Campaigns: An Integrated Approach
    Public Relations Campaigns: An Integrated Approach
    By Regina M. Luttrell, Luke W. Capizzo

    Students are given multiple opportunities to practice and build their skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media.