Public Relations Theory
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Public Relations Theory: Capabilities and Competencies
By Robert L. Heath, Jae-hwa ShinPublic relations, in Dewey's conception, “would promote democratic processes of debate, discussion, and persuasion and encourage public inquiry through the truthful dissemination of facts and research” (Stoker & Stoker, 2012, p. 39).
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Public Relations Theory: Capabilities and Competencies
By Robert L. Heath, Jae-hwa ShinCapabilities and Competencies Jae-Hwa Shin, Robert L. Heath. & HEATH 19.5 mm SHIN & HEATH Public Relations Theory Public Relations ... ROBERT L. HEATH, PHD, is Professor Emeritus, University of Houston. He is on editorial boards and ...
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Public Relations Theory: Capabilities and Competencies
By Robert L. Heath, Jae-hwa ShinRather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including: An examination of ...
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Public Relations Theory: Application and Understanding
By Brigitta R. BrunnerUnique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings ...
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Public Relations Theory
By Edward J. Lordan, Eryn TravisReflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations.
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Public Relations Theory
By Carl H. BotanBeginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and ...
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Public Relations Theory
By Edward J. Lordan, Eryn TravisReflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations.
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Public Relations Theory: Application and Understanding
By Brigitta R. BrunnerUnique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings ...
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Public Relations Theory
By Carl H. BotanBeginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and ...
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Public Relations Theory
By Carl H. BotanEach of these middle - range theories strives to explain some aspect of organizations . Champion ( 1975 ) called these middle ... Still others are rooted in psychology , economics and political science . Astley and Van de Ven ( 1983 ) ...
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Public Relations Theory: Application and Understanding
By Brigitta R. BrunnerFifty key thinkers on globalization. New York: Routledge. Curtin, P. A., & Gaither, T. K. (2012). Globalization and public relations in postcolonial nations: Challenges and opportunities. Amherst, NY: Cambria Press Edwards, L., ...