Public Relations Writing

  • Public Relations Writing: Strategies & Structures
    Public Relations Writing: Strategies & Structures
    By Doug Newsom, Jim Haynes

    He said that the position held by Johnson was not of high significance. The same thing could have been written in a more natural, conversational manner: Johnson's resignation didn't bother Smith. He said Johnson's job wasn't that ...

  • Public Relations Writing: Principles in Practice
    Public Relations Writing: Principles in Practice
    By Donald Treadwell, Jill B. Treadwell

    The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.

  • Public Relations Writing: Principles in Practice
    Public Relations Writing: Principles in Practice
    By Donald Treadwell, Jill B. Treadwell

    While these models apply to the broad public relations program , they are no less applicable to writing . Effective writing requires constant research , objective setting , evaluation - and practice ! Note that while a basic assumption ...

  • Public Relations Writing: A Rhetorical Approach
    Public Relations Writing: A Rhetorical Approach
    By Michael L. Kent

    This text shows students that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively.

  • Public Relations Writing: Strategies & Structures
    Public Relations Writing: Strategies & Structures
    By Doug Newsom, Jim Haynes

    The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing.

  • Public Relations Writing: Form and Style
    Public Relations Writing: Form and Style
    By Doug Newsom, Bob Carrell

    This text covers all aspects of public relations writing with the practical approach one would expect to find in a trade book, but with the principles and theories of public...

  • Public Relations Writing: Form and Style
    Public Relations Writing: Form and Style
    By Doug Newsom, Bob Carrell

    Now fully updated to reflect the current realities of the public relations field (including the emerging importance of graphic design and the use of the Web), this revision of Newsom...

  • Public Relations Writing: The Essentials of Style and Format
    Public Relations Writing: The Essentials of Style and Format
    By Thomas Harvey Bivins, Thomas Bivins

    The essential skills for developing & writing public relations materials are laid out in this book, which covers news releases, backgrounders, newsletter & magazine articles, brochures, print advertising copy, & broadcast scripts.

  • Public Relations Writing
    By Doug Newsom

    Public Relations Writing

  • Public Relations Writing: Form & Style
    Public Relations Writing: Form & Style
    By Doug Newsom, Jim Haynes

    This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations.

  • Public Relations Writing: Principles in Practice
    Public Relations Writing: Principles in Practice
    By Donald Treadwell, Jill B. Treadwell

    The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.

  • Public Relations Writing: Form & Style
    Public Relations Writing: Form & Style
    By Doug Newsom, Jim Haynes

    The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations.

  • Public Relations Writing: Form and Style
    Public Relations Writing: Form and Style
    By Doug Newsom, Jim Haynes

    This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations.

  • Public Relations Writing: An Issue-driven Behavioral Approach
    Public Relations Writing: An Issue-driven Behavioral Approach
    By Kerry Tucker, Doris Derelian, Donna Rouner

    Public Relations Writing organizes writing and the techniques of practice to generate supportive behaviors from publics important to an organization. Its foundation is an issue anticipation process which incorporates behavioral...

  • Public Relations Writing: The Essentials of Style and Format
    Public Relations Writing: The Essentials of Style and Format
    By Thomas Harvey Bivins

    Public Relations Writing: The Essentials of Style and Format

  • Public Relations Writing
    Public Relations Writing
    By Dan Lattimore, E W. Brody

    Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations...

  • Public Relations Writing: Form & Style
    Public Relations Writing: Form & Style
    By Doug Newsom, Jim Haynes

    PUBLIC RELATIONS WRITING: FORM AND STYLE offers the practical approach one would expect to find in a trade book, but uses the principles and theories of public relations to give students what they need to write with understanding and ...