NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.
Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new...
With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age.
The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field."--Publisher's website.
The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.
The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.
This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
The Fourth Edition of Public Relations Writing & Media Techniques is the most comprehensive and up-to-date PR writing text available. The text thoroughly integrates new communication technologies the Internet, World...
The author provides step-by-step procedures illustrated by examples from actual campaigns. This text also serves as an invaluable resource for public relations practitioners in the field.