Qualitative Consumer and Marketing Research

  • Qualitative Consumer and Marketing Research
    Qualitative Consumer and Marketing Research
    By Russell Belk, Eileen Fischer, Robert V Kozinets

    Handbook of Qualitative Research in Marketing, Cheltenham, UK: Edward Elgar, pp. ... and Clive Norris (2002) 'CCTV in London', Working Paper 6, Centre from Criminology and Criminal Justice, University of Hull, Hull, United Kingdom.

  • Qualitative Consumer and Marketing Research
    Qualitative Consumer and Marketing Research
    By Russell Belk, Eileen Fischer, Robert V Kozinets

    Whatever your background, this book will help you become a better researcher and help your research come alive for others.

  • Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices
    Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices
    By Krittinee Nuttavuthisit

    Park HJ, Rabolt NJ, Jeon KS (2008) Purchasing global luxury brands among young Korean consumers. J Fashion Mark Manage 12(2):244–259 Perea ... Cambridge University Press, London Schmitt B (2014) The changing face of the Asian consumer.

  • Qualitative Consumer and Marketing Research
    Qualitative Consumer and Marketing Research
    By Russell Belk, Eileen Fischer, Robert V Kozinets

    Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing ...

  • Qualitative Consumer and Marketing Research
    Qualitative Consumer and Marketing Research
    By Russell Belk, Eileen Fischer, Robert V Kozinets

    Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing ...