Qualitative Marketing Research

• 

  Qualitative Marketing Research

  By David Carson, Audrey Gilmore, Chad Perry

  Another is the famous shopping list study conducted by Mason Haire (I950). When the study was conducted, he was confronted with the following problem. Why do consumers not accept the new product of instant coffee?

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  Qualitative Marketing Research: Understanding Consumer Behaviour

  By Dominika Maison

  This is a perfect guide to understanding the core principles of qualitative marketing research.

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  Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies

  By Rajagopal

  This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.

• 

  Qualitative Marketing Research: A Cultural Approach

  By Johanna Moisander, Anu Valtonen

  The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional ...

• 

  Qualitative Marketing Research

  By David Carson, Audrey Gilmore, Chad Perry

  This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

• 

  Qualitative Marketing Research

  This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

• 

  Qualitative Marketing Research: A Cultural Approach

  By Johanna Moisander, Anu Valtonen

  The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional ...

• 

  Qualitative Marketing Research

  By Dominika Maison

  This is a perfect guide to understanding the core principles of qualitative marketing research.

• 

  Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies

  By Rajagopal

  This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.