Qualitative Research Methods in Public Relations and Marketing Communications
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Qualitative Research Methods in Public Relations and Marketing Communications
By Immy Holloway, Christine DaymonMerton, R.K. & Kendall, P.L. (1946) The focused interview. American Journal of Sociology, 51,541–57. ... Molleda, J.-C. & Roberts, M. (2008) The value of 'authenticity' in 'glocal' strategic communication: The new Juan Valdez campaign.
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Qualitative Research Methods in Public Relations and Marketing Communications
By Immy Holloway, Christine DaymonMark Gabbott and Gillian Hogg (1996) wanted to study how companies in Scotland made decisions about which consultancies to select. They conducted twelve in-depth interviews with senior managers in a variety of companies who used PR ...
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Qualitative Research Methods in Public Relations and Marketing Communications
By Immy Holloway, Christine Daymon... 245–6; and researchers relationship 221, 235–8; status 236; withholding information from 64, 72 Partington, D. 143 Patton, M. 214, 228, 318 Paxman, J. 20 Pearce, W.B. 128 Pearson, R. 190, 192 peer debriefing 91 peer review 91.
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Qualitative Research Methods in Public Relations and Marketing Communications
By Immy Holloway, Christine DaymonA practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
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Qualitative Research Methods in Public Relations and Marketing Communications
By Taylor & Francis GroupQualitative Research Methods in Public Relations and Marketing Communications
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Qualitative Research Methods in Public Relations and Marketing Communications
By Immy Holloway, Christine DaymonA practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.