Relationship Marketing
-
Relationship Marketing: A Consumer Experience Approach
By Steve Baron, Tony Conway, Gary WarnabySome believe that the level of commitment a partner feels towards a relationship is of major importance in relationship development and subsequent success (Morgan and Hunt 1994; Wilson 1995). Commitment can also be viewed as the desire ...
-
Relationship Marketing
By Moira Clark, Adrian Payne, Helen PeckGilmore and Carson argue that this is equally the case with internal marketing.34 They argue that, in a services context, the competencies required for the internal management of service tasks and service delivery will revolve around ...
-
Relationship Marketing
By Moira Clark, Adrian Payne, Helen PeckIn Venkatesan, M. et al. (eds), Creativity in Services Marketing, American Marketing Association, Chicago, 63–67. 12 Wright, M. and Storey, J. (1994). Recruitment. In Beardwell, I. and Holder, L. (eds), Human Resource Management, ...
-
Relationship Marketing
By Adrian Payne, Martin Christopher, David BallantyneWith new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical.
-
Relationship Marketing
By Robert W. PalmatierOffers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.
-
Relationship Marketing: Successful Strategies For The Age Of The Customer
By Regis MckennaFrom the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
-
Relationship Marketing: Theory and Practice
By Francis ButtleDon′t argue. Just read the book!′ - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing.
-
Relationship Marketing
By Mark GodsonRelationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable...
-
Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever
By Ian GordonA practical guide to best practices in the revolutionary new marketing strategy that's sweeping the business world Marketing Is Dead! Long Live Marketing! Marketing is dead because the...
-
Relationship Marketing: Paradigm and perspective
By Michael Harker, John EganWith classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.
-
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
By Thorsten Hennig-Thurau, Ursula Hansen"This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public ...
-
Relationship Marketing: Exploring Relational Strategies in Marketing
By John EganLatest developments in relationship marketing Eleven new case studies referencing and highlighting hot RM issues Additional discussion on CRM (Chapter 10) Completely new Chapter 12 highlights the latest arguments and developments in the ...
-
Relationship Marketing: Management of Customer Relationships
By Manfred BruhnRelationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update...
-
RELATIONSHIP MARKETING: Concepts, Theories and Cases
By SUPRIYA BISWASThe book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner.
-
Relationship Marketing: Management of Customer Relationships
By John Egan, Manfred BruhnDeveloping relationship marketing as a management methodology, the text examines the discussions at the forefront of relationship marketing including the first English translation of the German research in this area.
-
Relationship Marketing: Theory and Practice
By Francis ButtleRelationship marketing is the marketing of the next millennium. Don_t argue. Just read the book!
-
Relationship Marketing: Dialogue and Networks in the E-Commerce Era
By Richard J. VareyThis title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the...
-
Relationship Marketing: Own the Market Through Strategic Customer Relationships
By Regis MckennaRelationship Marketing: Own the Market Through Strategic Customer Relationships
-
Relationship Marketing: Bringing Quality, Customer Service, and Marketing Together
By Adrian Payne, Martin Christopher, David BallantyneThe book is intended for all marketing managers coming to terms with doing business in turbulent markets and facing up to strategic quality and customer services issues.
-
Relationship Marketing
By Adrian Payne, Martin Christopher, David BallantyneWith new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical.