The authors of this text continue to develop their widely known and admired philosophy of relationship marketing.
The unique contribution of this book is the particular and careful emphasis on the understanding of human trading relationships as central to relationship marketing.
Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing ...
How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind.