Retail Marketing Management
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Retail Marketing Management: The 5 Es of Retailing
By Dhruv GrewalIn this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and ...
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Retail Marketing Management: Text and Cases
By Michael R. PearceJoel Posluns was first extensively exposed to direct marketing in 1983 , when as the Manager of Advertising and Merchandising at Xerox Canada , he had been responsible for developing an alternative distribution network for the ...
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Retail Marketing Management: Concepts, Guidelines, and Practices
By Claudia Buhamra Abreu RomeroApplication This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies ...
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Retail Marketing Management: Concepts, Guidelines, and Practices
By Claudia Buhamra Abreu RomeroConcepts, Guidelines, and Practices Claudia Buhamra Abreu Romero. Source: www. shutterstock. com Recently, a survey with fifty-one customers at the exit of a large department store (Celestino 2012) showed that forty-nine of them dropped ...
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Retail Marketing Management
By David GilbertRetail Marketing Management
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Retail Marketing Management: Principles and Practice
By Helen Goworek, Peter McGoldrickThe book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module -Pearson-
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Retail Marketing Management
By David Walters, David WhiteThis book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view.
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Retail Marketing Management
By David GilbertRetail Marketing Management
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Retail Marketing Management
By W. WalterRetail Marketing Management
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Retail Marketing Management
By PearceRetail Marketing Management
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Retail Marketing Management: Principles and Practice
By Helen Goworek, Peter McGoldrickThe unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces...
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Retail Marketing Management: The 5 Es of Retailing
By Dhruv GrewalIn this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and ...
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Retail Marketing Management
By David GilbertRetail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful.
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Retail Marketing Management: The 5 Es of Retailing
By Dhruv GrewalA leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and ...
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Retail Marketing Management
By David Walters, David WhiteIntroducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. '... in ...
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Retail Marketing Management: Principles and Practice
By Peter J. McGoldrick, Helen GoworekThe author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students.