Rethinking Marketing
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Rethinking Marketing: The Entrepreneurial Imperative
By Leyland F. Pitt, Michael H. Morris, Minet SchindehutteNo further information has been provided for this title.
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Rethinking Marketing: The Entrepreneurial Imperative
By Leyland F. Pitt, Michael H. Morris, Minet SchindehutteFor undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
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Rethinking Marketing: The Entrepreneurial Imperative
By Minet SchindehutteFor undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
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Rethinking Marketing: The Entrepreneurial Imperative, Retail Edition
By Schindehutte Minet, Pitt LeylandRethinking Marketing: The Entrepreneurial Imperative, Retail Edition
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Rethinking Marketing: Towards Critical Marketing Accountings
By Michael Saren, Richard Whittington, Robin WensleyThe book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing′ - Journal of ...
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Rethinking Marketing: Towards Critical Marketing Accountings
By Douglas BrownlieThe Rethinking Marketing project drew ( and draws ) inspiration from this deft piece of critical observation which we argue directly applies to marketing management too . Hopper et al . ( 1987 ) not only reveal the potential of critical ...
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Rethinking Marketing: Sustainable Marketing Enterprise in Asia
By Philip KotlerThis book offers a fresh perspective on understanding how successful business strategies are crafted.
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Rethinking Marketing: New Perspectives on the Discipline and Profession : Papers to be Presented at the Rethinking Marketing Symposium, 1-2...
By Douglas BrownlieRethinking Marketing: New Perspectives on the Discipline and Profession : Papers to be Presented at the Rethinking Marketing Symposium, 1-2...
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Rethinking Marketing: Developing a New Understanding of Markets
By Debbie Harrison, Alexandra Waluszewski, Håkan HåkanssonThis groundbreaking book recognises and addresses the urgent need to develop a new understanding of marketing. Based on the involvement of twenty thought leaders from Europe and the US, this...
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Rethinking Marketing: Qualitative Strategies and Exotic Visions
By Alf H. WalleWalle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and...
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Rethinking Marketing: Sustainable Market-ing Enterprise in Asia
By Philip KotlerRethinking Marketing: Sustainable Market-ing Enterprise in Asia
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Rethinking Marketing: Sustainable Market-ing Enterprise in Asia
Rethinking Marketing: Sustainable Market-ing Enterprise in Asia
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Rethinking Marketing: Sustainable Market-ing Enterprise in Asia : Text and Cases
By Philip KotlerRethinking Marketing: Sustainable Market-ing Enterprise in Asia : Text and Cases
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Rethinking Marketing: Sustainable Market-ing Enterprise in Asia
This book offers a fresh perspective on understanding how successful business strategies are crafted.