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The text is based on the acclaimed industry `bible' The Art of Digital Video, but covers only the essential parts of this larger reference work.
First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.
This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed.
-Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book --