... President's National Committee to Ensure a Strong Competitive Airline Industry Herbert D. Kelleher, Chairman and CEO, Southwest Airlines, Inc. Dr. Sean J. King, Senior Consultant, Aeronomics Incorporated Ann Kirwin, Yield Manager, ...
Revenue Management
Weatherford, L.R.; T.W. Gentry und B. Wilamnowski (2003): Neural network forecasting for airlines: A comparative ... R.H. (2001): Improved forecast accuracy in revenue management by unconstraining demand estimates from censored data.
A revenue management expert draws on case studies to present revenue-generating strategies, including building market share through state-of-the-art marketing techniques, and finding new profit-making opportunities
This textbook provides a basic understanding of the revenue management process.
This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
This book will present the topic of revenue management from a managerial accounting and financial management perspective.