The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales ...
Gerbrand Rustenburg, Arnold Steenbeek. What do you want to achieve in three years? What do you want to achieve in one year? What do you want to achieve in this session? Step 2. Reality: Analysis of the situation After the goal comes the ...
Sales Management offers a global perspective on the opportunities and issues facing today's sales managers.
Even Professionals In Marketing, Sales, Finance And Production/Purchasing Would Find This Easy-To-Understand Book Valuable.The Main Topics Covered In The Book Include :Introduction; Salesmanship And Themes Of Selling; Sales Promotion; ...
This book is a path-breaking effort and opens up a new dimension in the field of sales management, which is suitable to the present day needs and requirements.
This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.
This book will be invaluable to sales researchers as it summarises current knowledge about key sales and sales management topics and indicates possible future research directions.
Uses a comprehensive, up-to-date and practical approach to sales management. Each chapter begins with a narrative about an individual firm. Boxes highlight recent developments, topical issues and unique sales strategies....
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales ...
Step-by-step, the book provides detailed guidance to the practicalities of organization and management, including selection, training, motivation, communication and control.
Sales Management
Sales Management: Concepts and Cases