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Focusing on trust-based selling, the text reflects the authors? extensive experience as leading sales educators and as sales managers, trainers, and consultants with major corporations.
Sell
Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.
Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.
Focusing on trust-based selling, the text reflects the author's extensive experience as leading sales educators and as sales managers, trainers, and consultants with major corporations.
This edition has been endorsed by the Canadian Professional Sales Association (CPSA).
Sell
Updated, streamlined chapters cover the most relevant topics and current industry selling practices. This edition covers recent technology, including artificial intelligence, for use in the selling process.