Selling and Sales Management
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Selling and Sales Management: 6th Edition
By David, Lancaster JobberSelling and Sales Management: 6th Edition
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Selling and Sales Management
By David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-FitzHugh... A.H. A theory of human motivation, Psychological Review, July: 121–35, © 1943. American Psychological Association; 352 Emerald Publishing Limited: Republished with permission of Emerald Publishing Limited, from Industrial: Shipley, ...
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Selling and Sales Management
By David JobberSelling and Sales Management
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Selling and Sales Management
By Geoffrey Lancaster, Kenneth Le Meunier-FitzHugh, DAVID. LANCASTER JOBBERThis edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix.
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Selling and Sales Management
By David Jobber, Geoffrey LancasterNew to this edition: Integration of recent cutting-edge research into chapters throughout the book. Fully updated coverage of technological applications in selling and sales management.
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Selling and Sales Management
By David Jobber, Geoffrey LancasterLogically structured, this book covers the practice of selling, sales channels, recruitment and training, and sales control. This edition places particular emphasis on the international aspects of selling and sales management.
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Selling and Sales Management: Developing Skills for Success
By Lisa SpillerA step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today's role for sales data ...
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Selling and Sales Management
By David Jobber, Geoffrey LancasterNew to this edition New case studies and practical exercises. Fully updated coverage of strategic selling and partnering. Expanded coverage of ethical issues. Enhanced discussion of the role of social media in selling.
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Selling and Sales Management
By David Jobber, Geoffrey LancasterA classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market.