Service Management and Marketing
-
Service Management and Marketing: Managing the Moments of Truth in Service Competition
By Christian GrönroosGronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had...
-
Service Management and Marketing: Managing the Service Profit Logic
By Christian GrönroosWritten by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic.
-
Service Management And Marketing: Customer Management In Service Competition, 3Rd Ed
By Christian GrönroosThis is the third edition of a very successful book written by one of the leading writers and researchers in services marketing and management.
-
Service Management and Marketing: Customer Management in Service Competition
By Christian GrönroosThis book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability.
-
Service Management and Marketing: A Customer Relationship Management Approach
By Christian GrönroosA service can be defined as any activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything....