-- Book Jacket. ""If you ever wondered how prices are determined, you will find it in "Smart Pricing." This is the most comprehensive coverage on the topic for today's new economy. The insights in this book are priceless.
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from ...
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
Smart Pricing