a considerable amount of ego in their craft. Thus, the price for failing at this craft is not simply economic income loss (for self and agency), but loss of face. This ego investment in their work links them emotionally to their ...
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Fourth edition revised by Kyle Asquith
Social Communication in Advertising: Persons, Products & Images of Well-being
Social Communication in Advertising: Persons, Products & Images of Well Being
Fourth edition revised by Kyle Asquith