Social Media for Strategic Communication
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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
By Karen FrebergSome influencers have used Snapchat (e.g., Ginicanbreathe) to maintain engagement with their fans, while others have used Instagram (e.g., Shonduras) or YouTube (e.g., Casey Neistat and Roberto Blake). Influencers know who gave them ...
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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
By Karen FrebergEmphasize embracing messages, not hard-sell messaging. The point of social media is to be social, not to bombard people with paid ads trying to make a quick sell. Social media is about building relationships that could ultimately turn ...
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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
By Karen FrebergThis experiment focused on 689,000 users and whether or not people were feeling positive or negative about what they were viewing on their timeline (Booth, 2014). In essence, Facebook was able to manipulate and filter information, ...
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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
By Karen FrebergThe book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace.
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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
By Karen FrebergNPR. https://www.npr.org/2019/02/15/695036694/covington-catholic-teens-cleared-of-wrongdoingby-detective-agency Snapchat TOS. (n.d.) Retrieved from https://snap.com/en-US/terms Social media: The NPR way. (2017, July).
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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
By Karen June FrebergBy focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future.