Sport Marketing

  • Sport Marketing
    Sport Marketing
    By Bernard James Mullin, Stephen Hardy, William Anthony Sutton

    ... D. 205 Sullivan , E. 248 Sullivan , J.E. 387 Summitt , P. 180 Super Bowl ... 285f Timberlake , J. 28 , 166 timeline , promotions 255-256 Tipping Point ...

  • Sport Marketing
    Sport Marketing
    By Bernard James Mullin, Stephen Hardy, Windy Dees

    Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing.

  • Sport Marketing
    Sport Marketing
    By Stephen Hardy, Bernard J. Mullin, William A. Sutton

    The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession.

  • Sport Marketing
    Sport Marketing
    By Stephen Hardy, Windy Dees, Patrick Walsh

    Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh ...

  • Sport Marketing
    Sport Marketing
    By Stephen Hardy, Windy Dees, Patrick Walsh

    Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh ...

  • Sport Marketing
    By Windy Dees

    Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh ...

  • Sport Marketing
    Sport Marketing
    By Bernard James Mullin, Stephen Hardy, William Anthony Sutton

    With this accessible, entertaining text readers will become skilled at--Studying and understanding the market-Developing a marketing strategy-Clarifying a sport organizations needs and goals-Implementing marketing plans through sponsorship, ...

  • Sport Marketing: Managing the Exchange Process
    Sport Marketing: Managing the Exchange Process
    By Mark A. McDonald, George R. Milne

    This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.

  • Sport Marketing
    Sport Marketing
    By Paul Blakey

    This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing.

  • Sport Marketing
    Sport Marketing
    By Paul Blakey

    ... T.B., Weeks, C.S. and Roy, D.P. (2005) 'Sponsorship-linked marketing: opening the black box', Journal of Advertising ... 8th edition, London: Prentice Hall. Department of Culture, Media and Sport (2010) 'November London 2012 Olympic and ...

  • Sport Marketing: Its Fundamentals and Applications
    By Morgan Daniel J.

    Sport Marketing: Its Fundamentals and Applications

  • Sport Marketing
    Sport Marketing
    By Bernard James Mullin, Stephen Hardy, William Anthony Sutton

    For the first time, students and practitioners in the field of sport management can turn to one comprehensive sport marketing text. Sport Marketing covers the basic principles of this emerging...