Sports and Entertainment Marketing

  • Sports and Entertainment Marketing
    Sports and Entertainment Marketing
    By Ken Kaser, Dotty B. Oelkers

    Gary. Krueger. One hot summer in 1992, four former Texas A&M golfers had the idea to start a golf ball retrieval company. What began as a hobby for Gary Krueger and his college friends ...

  • Sports and Entertainment Marketing
    Sports and Entertainment Marketing
    By Ken Kaser, Dotty B. Oelkers

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  • Sports and Entertainment Marketing
    Sports and Entertainment Marketing
    By Ken Kaser, Dotty Boen Oelkers

    This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.

  • Sports and Entertainment Marketing
    Sports and Entertainment Marketing
    By Ken Kaser, Dotty B. Oelkers

    Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Throughout the text, each marketing function is highlighted with an icon to indicate how it is used in the marketing process.

  • Sports and Entertainment Marketing
    Sports and Entertainment Marketing
    By Ken Kaser, Dotty Boen Oelkers

    This book will take you on a step-by-step journey through the world of marketing. You will learn the basic functions of marketing and how those functions are applied to sports and entertainment. - To the student.

  • Sports and Entertainment Marketing
    Sports and Entertainment Marketing
    By Ken Kaser, Dotty B. Oelkers

    Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

  • Sports and Entertainment Marketing
    Sports and Entertainment Marketing
    By Ken Kaser, Dotty B. Oelkers

    This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators.

  • Sports and Entertainment Marketing
    By Kaser, Oelkers

    Sports and Entertainment Marketing

  • Sports and Entertainment Marketing
    By Ken Kaser

    Now you and your students can access these dynamic, interactive products and take learning to a new level. eBooks enhance traditional courses by providing material digitally. eBooks are viewed on a computer with a free Adobe Acrobat Book ...