Sports Marketing
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Sports Marketing: A Strategic Perspective, 5th edition
By Matthew D. Shank, Mark R. LybergerReprinted with permission of Pearson Education, Inc., Upper Saddle River, NJ. participants cite that the primary reason for joining health clubs. 148 4 Understanding participants as consumers.
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Sports Marketing: Creating Long Term Value
By John A. Davis, Jessica Zutz HilbertExample: Li Ning Li Ning, the Chinese athletic footwear and apparel company, grew quickly following the 2008 Beijing Olympics. The company's profile was heightened when Li Ning, the eponymous founder of the company, lit the Olympic ...
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Sports Marketing
By Kenneth E. Clow, Michael J. Fetchko, Donald RoyMost sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts.
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Sports Marketing
By Kenneth E. Clow, Michael J. J. Fetchko, Donald P. P. RoyNew material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies ...
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Sports Marketing
By Kenneth E. Clow, Michael J. Fetchko, Donald P. RoyMichael J. Fetchko, Donald P. Roy, Kenneth E. Clow ... No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented. including photocopying ...
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Sports Marketing
By Kenneth E. Clow, Donald P. Roy, Michael FetchkoNew material includes: - Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits - Greater attention to the impact of new technologies on ...
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Sports Marketing: A Strategic Perspective, 5th edition
By Matthew D. Shank, Mark R. LybergerMegan Hueter is the cofounder of WomenTalkSports.com, which, until the advent of espnW, has remained the only sports blog network that specifically promotes female athletes. Megan is also a former athlete from Haddon Heights, ...
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Sports Marketing
By Melissa Jane Johnson Morgan, Jane SummersSports Marketing provides an innovative approach to the study of marketing issues in a sport context. The book addresses sports marketing from a strategic perspective and explores both the 'marketing of sport' and 'marketing using sport'.
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Sports Marketing
By Daniel J. Bruton... http://espn.go.com/espn/page2/story/_/id/7026246/ examining-sports-leagues-social-media-policies-offenders. 8. Michael Martinez and Stephanie Gallman, “Pennsylvania Gov. Announces Plans to Sue NCAA over Penn State Sanctions,” CNN, ...
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Sports Marketing: A Strategic Perspective
By Matthew D. ShankThis edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports.
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Sports Marketing
By Daniel J. Bruton"The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients.
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Sports Marketing: A Global Approach to Theory and Practice
By Sean EnnisCrucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product.
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Sports Marketing: A Practical Approach
By Larry DeGarisDefining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: ...
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Sports Marketing
By Sam Fullerton'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry, an assessment of legal and social environments, and a review of the increased ...
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Sports Marketing: How U.S. Teams Make Money
By Fabio PsoroulasIn this book we will see how U.S sport teams make money.
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Sports Marketing: It's Not Just a Game Anymore
By Phil SchaafNo Marketing Blurb
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Sports Marketing
By Sam FullertonSports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Fullerton crafted...
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Sports Marketing: A Strategic Perspective
By Matthew D. ShankFills the void for a sports marketing book written from a strategic business perspective.Organized around a framework of the strategic marketing process that can be applied to the sports industry, this book provides an appreciation for the ...
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Sports Marketing: Fundamentals - Strategies - Instruments
By Manfred Bruhn, Peter RohlmannThis book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice.
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Sports Marketing: A Practical Approach
By Larry DeGarisDefining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: ...