Strategic Brand Management
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Strategic Brand Management
By Richard Rosenbaum-Elliott, Larry Percy, Simon PervanEscalas, J. (2004), 'Narrative processing: Building consumer connections to brands' Journal of Consumer Psychology, 14, 168–80. ... Keller, K. (2003), Strategic Brand Management, Upper Saddle River, NJ: Pearson Education. Linder, J.
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Strategic Brand Management
By Brice Martin & Elisha StephensThe company has a portfolio that includes the following categories and brands: • Food and drink: Flora, Algida, Hellmann's, Knorr, Lipton, Magnum, BenandJerry's, Carte D'or, Cornetto, Cremissimo, I Can't Believe It's Not Butter, Rama, ...
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
By Kevin Lane KellerWritten by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical ...
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Strategic Brand Management
By Richard Rosenbaum-Elliott, Larry Percy, Simon PervanThis means that by combining the part-worth values for any combination of variables one is able to 'predict' what the choice will be. Table 7.5 contains the part-worth values and shows, for example, that Mueller's at 0.98 is greater ...
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Strategic Brand Management
By Kevin Lane KellerIncorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making ...
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Strategic Brand Management
By Kevin Lane Keller, Mats Georgson, Tony AperiaThe book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
By Kevin Lane KellerStrategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
By Jean-Noël Kapferer--Design magazine. In this thought-provoking work, Jean-Noel Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
By Kevin Lane Keller, Vanitha SwaminathanThis edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
By Kevin Lane Keller, M. G. Parameswaran, Isaac JacobIncorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
By Kevin Lane Keller, Vanitha SwaminathanStrategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring and Managing Brand Equity
By Kevin Lane KellerThis volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management.
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Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
By Deborah Roedder John, Carlos J. TorelliThis text provides readers with a framework of the four key aspects of strategic brand management: building, leveraging, identifying and measuring, and protecting brands.
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Strategic Brand Management
By Kevin Lane KellerFor students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The...
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
By Kevin Lane KellerStrategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management
By Richard Elliott, Larry Percy, Richard H. ElliottThis book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
By Kevin Lane Keller, Vanitha SwaminathanThis edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Fifth Edition)
By Kevin Lane Keller, Vanitha SwaminathanStrategic Brand Management: Building, Measuring, and Managing Brand Equity (Fifth Edition)
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
By Kevin Lane Keller"This book deals with brands - why they are important, what they represent to consumers, and what firms should do to manage them properly." -- From the preface (p. 21)